Is a picture really worth a 1000 words?
I’ve used it and I’m a sincere believer in its effectiveness. However, for presentations in my ‘day job’ environment, rarely have I found an opportunity to embrace the PresentationZen-style with visuals containing few words and lots of pictures.
The reasons are probably are familiar to you and I see them falling into three groups:
- I’m rarely in full control of the presentation style and there’s an insistence that the slides be slideuments, i.e., all the content is on them, so that means tons of text.
- The PZ-style is so far out of the expectation that I simply can’t get there.
- I may not have a decent library of good, topic-appropriate images available, at least not for free.
Despite those obstacles, I keep up the “good fight” and focus on what I can do to improve things and not worry about what I can’t do. Even little changes help.
In the next couple posts I’m going say a bit about using images in our presentations: a little on options for finding them, a bit about what makes a picture a good one for presentation use, and some tips for effectively using them in your presentation.
And the answer is that the research says a good picture is actually worth a lot more than 1000 words, mostly because picture+text is a lot more effective than any amount of text alone.
Visual Composition: the “rule of thirds”