My best tip: It’s not about you.
If there’s one “rule” that I wish presenters would remember, this is it:
It’s not about you.
As a presenter, it’s not about you, it’s about the audience. That’s why the audience analysis step is so important. You can’t make it about “them” if you don’t know who they are. The impact you have comes from their understanding, remembering and acting on your message. And that’s going to only happen if you keep asking:
What’s in it for them?
Why do they care about what I have to say?
What problem of theirs am I helping them solve?
I’ve left many presentations wondering why I cared, what I was supposed to do, or both.
Don’t let your audience leave that way. Instead, make them feel good by knowing why they care and what they need to do.